Atomic X9S Beta Race 10.26 x Herman Maiera Launch Campaign shot in his hometown – Flachau, Austria.

In tribute to his gold medal win in Nagano 1998, the legendary Beta 10.26 gets reimagined as the limited-edition Atomic X9S Beta Race 10.26. Launched just before the start of the Olympic Winter Games in Milan and Cortina, Italy.

Client ATOMIC
Creative Direction Tim Armbruster, Dionyzas Treigys and Kayleigh Wright
Photography and Edit Fabian Mühleder
Talent Hermann Maier